OSOM: Out of sight Out of mind
OSOM represents a group that is on the other side of sustainability. The point of this branding is never to make you question its authenticity, but to convey a certain voice to the audience by taking the other side. Through this voice I hope to provoke people to think, raise awareness or change behavior.
#Branding #Sustainability
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Globe waste trade, also known as global waste trade or international waste trade, refers to the international trade of waste materials, including hazardous and non- hazardous waste, between countries. This can involve the movement of waste from developed countries to developing countries, where environmental and safety regulations may be less stringent and disposal costs may be lower. The global waste trade has become a controversial issue due to concerns about environmental and health impacts, as well as social justice issues related to the export of waste from wealthier countries to poorer ones.
My goal is to create a branding design that promotes sustainable waste management practices and raises awareness about the negative impacts of the globe waste trade. The branding will be used in a range of materials, including digital and print marketing collateral.
The branding should target consumers, policymakers, and waste management professionals, and should be designed to appeal to a range of ages and backgrounds.
The branding should convey a serious and urgent tone, while also explaining the meaning behind the story and emphasizing the importance of raising awareness and taking action to address the issue. The branding should be modern, sleek, and professional, and incorporate the concept of organizations and companies that lead or participate in the global waste trade.